Automation of content creation and social media management for Sila Soobshchestv (X10)
A case study on simplifying communications and scaling the activity of local communities
Customer Information
Sila Soobshchestv (X10) is an initiative of the Ryabakov Foundation that unites local communities, leaders, and project teams. Communication is carried out across multiple social networks and channels, with materials published for different cities and audiences. The main challenge was maintaining consistent publication and a unified content style under high operational load.
Automation Objective
AI implementation process
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Requirements and channel analysis
We analyzed the initiative’s existing social networks, publication frequency, content formats, and the needs of local communities.
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Content generation
The AI was trained on Sila Soobshchestv’s tone of voice, previous publications, and project materials — generating posts, news topics, announcements, and texts for different platforms.
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Platform integration
We set up autoposting for social networks and internal channels, with schedules adapted for different regions and audience types.
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Multi-level localization
The AI adapts messages to specific cities and local community characteristics while preserving a unified style and the initiative’s values.
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Launch and testing
We conducted test publications, optimized message styles, and checked the correctness of localization and schedule alignment.
Key metrics growth after AI implementation
Publication consistency: 42% → 95%
— thanks to automated scheduling and a stable content flow.