Content Factory & Auto-Publishing for motogross.ru
Case Study: Automating Content Production and Social Media Management for motogross.ru
Client Overview
Motogross.ru is an online store for motocross bikes, gear, and parts. The company manages 7 social media channels (VK, Telegram, Zen, Rutube) and 3 classifieds platforms (Avito, Youla). The key challenge was the lack of time to produce unique content for each platform, which led to low reach and engagement.
Automation Goal
AI Implementation Process
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Analysis of motogross.ru Social Media
Analyzed existing platforms, content formats, engagement levels, and typical audience requests. Identified key growth points and content types for automation.
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Training the Model on Store Data
The AI was trained on the product catalog (5,000+ SKUs), specifications, reviews, media archives, and competitor content. Developed 15 templates for various content types.
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Integration with CRM, Media Bank and Social Platforms
Integrated with the 1C system for new product updates, cloud media storage, and APIs of all social networks and classifieds for scheduling and publishing.
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Content Distribution Logic
The system automatically selects the best format and timing for each platform: technical guides to Telegram, gear reviews to Reels, promotions to Avito.
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Launch and Testing
Ran a 30-day pilot with daily metric analysis, optimizing templates, publishing frequency, and visuals.
Growth of Key Metrics After Implementing the Content Factory
Average monthly subscriber growth: increased from 2% to 24%
— thanks to regular publications in multiple languages