Sales Bot for the Website and Avito of motogross.ru
Case Study: Automating Online Sales and Customer Inquiries
Client Overview
Motogross.ru is an online store and service center for motorcycles, gear, and parts. Sales come from the website, Avito, and messengers. The key challenge was to respond instantly to inquiries and avoid losing leads during peak hours.
Automation Objective
AI Implementation Process
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Website and Customer Request Analysis
We analyzed typical questions: price, availability, alternatives, delivery, gear sizing, and technical details. Key automation scenarios were defined.
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Model Training on Store Data
The AI was trained on the catalog, manuals, chat history, and service price lists, achieving 89% answer accuracy.
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"Integration with CRM, Catalog and Avito API"
The bot checks stock, creates CRM leads, and responds instantly in Avito chats.
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Routing Logic
The bot forwards complex technical questions to a manager or mechanic while preserving chat context.
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Launch and Testing
We ran A/B tests and optimized scenarios, improving product recommendations and lead quality.
Growth of Key Metrics After AI Implementation
Conversion rate from inquiries increased from 15% to 45%
— fast responses and 24/7 availability directly boosted sales.